9 Best Online Booking Systems for Small Businesses in 2025
Jun 27, 20255 min read
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If you run a beauty salon, barbershop, fitness studio, clinic, coaching business — or even a restaurant, hotel, or event venue — you know how time-consuming and chaotic managing reservations can be. Endless phone calls, emails, and manual spreadsheets slow you down and leave too much room for errors.
The reality? Over 40% of bookings happen outside regular business hours, and most customers prefer to book online.
That’s where online booking software comes in. It lets your clients or guests choose an available time or service directly on your website or through an app — no calls, no emails, no waiting. Reservations are confirmed instantly and appear right in your calendar or system.
Modern systems go even further. Many support online payments, send automatic reminders, and include point of sale tools—so your clients show up on time and you stay organized without lifting a finger.
You stay in control: set your own booking rules, approve reservations manually if needed, and accept bookings even when your business is closed. Your clients enjoy the freedom to manage reservations anytime, anywhere.
The result? Fewer no-shows, more bookings, and more time to focus on what you do best — delivering a great experience and growing your business.
What makes a great booking software?
Not all booking systems are created equal, and not every one is right for your type of business. While some platforms are built for hotels and restaurants, others are designed for service providers like salons, fitness studios, wellness centers, or event organizers.
Choosing the right system can transform your day-to-day operations. Here’s what to look for:
Simple and intuitive design
Whether you’re a solo operator or running a full team, the system should be easy to navigate. A clear calendar, quick setup, and a smooth booking experience for your clients or guests save time and reduce mistakes.
Smart automation
The best systems handle repetitive tasks for you — sending confirmations, syncing calendars, managing recurring bookings, and sending automated reminders. Less admin, more time for what matters most.
All-in-one functionality
A great booking tool goes beyond taking reservations. Look for features like point of sale, online payments, a customizable booking website, client or guest profiles, detailed reporting, and loyalty programs — all in one place.
Effortless client communication
Automated SMS and email reminders, rebooking prompts, and loyalty incentives keep your clients engaged and coming back.
Clear and honest pricing
Go beyond the monthly fee. Understand any transaction fees, SMS or email costs, or hidden charges. The right system should scale with you, without surprises.
Quick comparison of popular booking solutions
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*All features, pricing, and availability details are accurate as of June 2025. Availability may vary by country and subscription plan.
Reservio: Best all-in-one software for small businesses
Target Users: Salons, spas, fitness studios, clinics, coaching & education
Pricing: Free (40 bookings/month); Paid plans from €7.49/month (~$8)
Platforms: Web, iOS, Android
Best For: Solo entrepreneurs and small teams, businesses needing more than just booking
Reservio is an all-in-one booking solution tailored for small service businesses. With a clean interface and scalable features, it's ideal for managing bookings, payments, staff, and clients—all from one place.
Pros:
- All-in-one system: Bookings, team management, POS, inventory, client profiles, and analytics in one system.
- Custom booking website: Included with every account, mobile-friendly, and branded to your business.
- Online and in-person payments: Integrated payment processing and POS for seamless transactions.
- Loyalty tools: Offer gift cards, memberships, and prepaid passes to increase repeat visits.
- Automated messaging: Reduce no-shows with SMS and email reminders and booking update notifications.
- Multi-user support: Manage multiple staff and even multiple locations from a single account.
- Reporting tools: Track sales, occupancy, team productivity, and booking trends.
- Business Mobile App: Manage your entire Business on the go with dedicated app.
- User-friendly: Intuitive for beginners, yet powerful enough for growing businesses.
- Reliable support: Live help and AI chatbot, plus extensive help resources.
- Transparent pricing: No hidden fees, flexible plans based on features.
Cons:
- Limited resource pairing (e.g., staff + room bookings)
- No video call integrations (Zoom, Google Meet)
- Marketplace visibility is available only in selected countries
Verdict:
Reservio is the best choice for small-to-mid businesses that need more than just booking. With its affordable pricing and complete feature set, it’s an ideal long-term partner for growing teams, especially for those ready to streamline their operations.
OpenTable: The gold standard for restaurant reservations
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Target Users: Restaurants, bistros, and eateries that accept table reservations
Pricing: From $149/month, plus $1–$1.50 per guest booked via OpenTable’s network
Platforms: Web, iOS, Android; apps for both restaurants and diners
Best For: Busy restaurants that want maximum exposure and advanced table management
OpenTable is the heavyweight in restaurant reservations, with around 25 million diners booking every month. Beyond exposure on its massive marketplace, OpenTable helps restaurants manage floor plans, optimize table turns, and build guest profiles for a personalized dining experience.
Pros:
- Huge diner network brings in new guests automatically.
- Advanced floor plan and seating management tools.
- CRM features to track preferences and VIPs.
- Strong reporting and analytics for optimizing service.
- Supports deposits and prepaid dining experiences.
Const:
- High fees that can quickly add up, especially for high-volume restaurants.
- Guest data is controlled by OpenTable, limiting direct relationships.
- It can feel too complex and costly for smaller, neighborhood spots.
Verdict:
OpenTable is ideal for busy, full-service restaurants that rely on new guest acquisition and want full control over seating. For smaller venues focused on repeat local customers, the cost may outweigh the benefits.
Cloudbeds: The all-in-one hotel booking powerhouse
Target Users: Independent hotels, B&Bs, hostels, boutique inns
Pricing: Custom quote only (no public pricing);
Platforms: Web, iOS, Android; apps for hotel staff operations
Best For: Properties needing to manage rooms, reservations, and online channels in one place
Cloudbeds is a popular property management system (PMS) that merges front desk tools, a channel manager (syncing to Booking.com, Airbnb, etc.), and a direct booking engine in one platform. It helps small to mid-sized hotels manage daily operations seamlessly while boosting direct bookings and avoiding overbookings.
Pros:
- Centralized management across all major booking channels to avoid double bookings.
- No commissions on direct bookings — just a flat software fee.
- Intuitive room calendar and reservation tools.
- Strong onboarding support and many integrations (e.g., locks, accounting).
Cons:
- Quote-based pricing can feel less transparent and may include upsells.
- Learning curve for smaller or first-time operators.
- It may be overkill for very small properties with minimal online distribution needs.
Verdict:
Cloudbeds is ideal for independent hotels or hostels that want a scalable system without a chain-size budget. It offers excellent value for properties planning to grow and expand their online reach.
Eventbrite: Effortless event ticketing and registration
Target Users: Event organizers — from small workshops to large conferences and festivals
Pricing: Free for free events; for paid events, ~3.7% + $1.79 per ticket + ~2.9% payment fee
Platforms: Web, iOS, Android; apps for both organizers and attendees
Best For: Events looking for easy ticket sales and extra marketing reach
Eventbrite is the go-to choice for event ticketing and registration worldwide. It manages ticket sales, payments, and guest lists, and even helps promote your event through its massive marketplace, making it easy to reach new audiences.
Pros:
- A massive built-in audience to help boost ticket sales.
- Simple, user-friendly setup and customizable event pages.
- Powerful on-site check-in and management tools.
- Free to use for free events.
Cons:
- Service fees can reduce profits for paid events.
- Limited branding control (pages remain on Eventbrite’s domain).
- Fees are non-refundable, even if you cancel or refund an event.
Verdict:
Eventbrite is perfect for organizers who want a hassle-free ticketing solution and wider reach. While the fees are significant, they often pay off in marketing exposure and ease of use.
Vagaro: Full-featured, but less intuitive
Target Users: Salons, spas, barbershops, fitness, and wellness professionals
Pricing: From £30/month for 1 calendar (scales by bookable calendar/user)
Platforms: Web
Best For: Teams of 1–20 with a focus on marketing and sales
Vagaro is a robust business platform packed with tools for booking, payments, memberships, marketing, and product sales. It's built for growth, offering everything from branded apps to automated promotions. However, its pricing is calendar-based can add up quickly.
Pros:
- Full-featured POS and inventory management
- Supports memberships, packages, and gift cards
- Vagaro Marketplace increases visibility
- Built-in marketing tools (email/SMS campaigns)
- Scalable pricing per calendar/user
Cons:
- The interface can feel cluttered
- Extra costs for branding and premium features
- Client communications are limited in flexibility
Verdict:
Great for established salons or fitness studios looking for an all-in-one system with strong marketing features. But the interface and pricing may be too much for small or solo businesses.
Fresha: Free, but watch the fees
Target Users: Salons, spas, barbershops
Pricing: Free platform; 20% fee on new clients via Fresha Marketplace
Platforms: Web, iOS, Android
Best For: Solo to mid-size beauty businesses on a tight budget
Fresha (formerly Shedul) offers full-featured salon and spa management—booking, POS, reminders, CRM, inventory, reporting, and marketing—all without a subscription fee. It’s especially popular in the beauty industry as a cost-effective solution with professional tools.
Pros:
- Truly free for unlimited bookings & clients. No monthly subscription.
- Robust booking & POS features, including reminders, package management, inventory, and reporting.
- Client-facing app and marketplace increase visibility and access to new clients.
Cons:
- 20% fee on new clients from Fresha Marketplace (one-time) — capped at ~$6 minimum per client.
- Communication costs: Free texts and emails up to a limit, with additional fees beyond.
- Industry focus: Limited for wellness beyond beauty; not ideal for healthcare, coaching, or mobile services.
Verdict:
A solid, cost-free choice for beauty pros who rely on walk-ins or have their own client base. But be mindful of cumulative transaction and client acquisition costs.
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Mindbody: Enterprise-level, but expensive
Target Users: Gyms, yoga studios, med spas, wellness centers
Pricing: Not publicly listed; pricing only available after sales consultation
Platforms: Web
Best For: High-volume or multi-location studios
Mindbody includes deep functionality—scheduling, payments, marketing automation, memberships, reporting, and client communication—all designed for growing operations. It's also known for its massive client marketplace via the Mindbody app.
Pros:
- Robust scheduling and resource allocation tools
- Support for memberships, packages, loyalty, and recurring billing
- Built-in marketing automation and lead capture tools
- Huge marketplace exposure
- Enterprise-level tools for multi-location businesses and franchises
Cons:
- Pricing is hidden behind sales consultation
- Higher tiers needed for key features
- Complicated setup and steep learning curve
- No business mobile app available
Verdict:
Mindbody is packed with advanced tools for ambitious businesses ready to scale. But its lack of upfront pricing, complex interface, and contract-based onboarding make it better suited for established studios with dedicated staff and clear budgets. For smaller or simpler operations, it may be more than you need, both in features and cost.
Acuity Scheduling: Paid-only booking tool for solo professionals
Target Users: Coaches, therapists, solo consultants
Pricing: From $16/month; no free plan
Platforms: Web, iOS, Android
Best For: Practitioners who need clean self-booking and virtual appointment tools
Acuity Scheduling offers a streamlined, customizable solution for managing appointments. It shines with features tailored to solo operators: intake forms, deposits and payments, and virtual integrations (Zoom/Google Meet). It lacks POS and product inventory, focusing purely on scheduling excellence.
Pros:
- Virtual appointment-ready: Supports Zoom/Google Meet integrations and time zone conversions.
- Customizable workflows: Custom intake forms, reminders, and flexible payment/deposit settings are included even in the basic plan.
- Easy website integration: Embed your scheduling calendar directly on your site for a seamless client experience.
Cons:
- No free plan: Only a 7-day free trial.
- Limited business backend: Offers only basic reporting and no built-in POS or inventory tools.
- Branding is basic: Higher customization may be required for complete branding polish.
Verdict:
Acuity is a smart pick for solo pros focused on virtual-based services. It’s flexible and easy to use, but lacks advanced business tools, and there’s no free plan.
Setmore: Friendly for starters, limited for growth
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Target Users: Solo businesses, freelancers, small teams
Pricing: Free (up to 4 users); paid plans from $5/month per user
Platforms: Web, iOS, Android
Best For: Freelancers or small teams on a tight budget
Setmore offers a scheduling solution for small businesses starting out. You get a booking page, calendar, email reminders, payment gateway integration, and Zoom/Google Meet support—all with a clear feature set that’s easy to use.
Pros:
- Free for up to 4 users, with unlimited appointments in the free tier.
- Integrated payments via Stripe, Square, or PayPal for both booking and walk-in transactions.
- Virtual meeting integrations: Zoom and Google Meet.
Cons:
- No POS or loyalty features—limited to scheduling and basic payments.
- Basic reporting only, lacking deeper analytics or team performance insights.
- Free plan limitations: only 200 appointments/month, no two-way calendar sync or SMS reminders.
- Limited scalability: As your business grows, you may outgrow Setmore’s simple feature set.
Verdict:
Setmore is a great starting point for solo service providers and small teams needing an affordable, easy-to-use booking tool. It offers basic features for free or low cost. But as you grow, limitations in reporting, POS, and marketing become more apparent. For expanding businesses, it may be worth considering platforms with richer features.
GlossGenius: Beautiful app for solo beauty pros
Target Users: Solo stylists, estheticians, boutique salons
Pricing: From $24/month (up to 2 staff); no free plan
Platforms: Web, iOS, Android
Best For: Independent beauty professionals with a client branding focus
GlossGenius blends elegant design with essential tools for solo beauty professionals. With integrated booking, payments, CRM, reminders, inventory, and marketing, it’s tailored for those who value brand presentation and simplicity.
Pros:
- Customizable booking site with portfolio gallery and brand accents.
- All-in-one solution for booking, payments, reminders, CRM, inventory, and reporting.
- Unlimited SMS/email reminders are included in base plans.
- Marketing & reputation tools, including automated review requests and Google integration.
Cons:
- Designed for solo to small teams—not ideal for larger salons or diverse industries.
- No free plan—only a 14-day trial.
Verdict:
GlossGenius is ideal for independent beauty professionals who want a polished, mobile-first platform that combines aesthetics with functionality. It delivers strong branding tools, modern payments, and built-in marketing, but scaling beyond small teams brings limits, and some users note customer support variability. If your priority is a gorgeous interface and streamlined solo operations, it’s a compelling choice.
In the end, the best booking system is the one that fits your workflow, your clients, and your budget. This comparison highlights what each platform offers, but for growing well-being service providers seeking a full-featured, intuitive solution, Reservio stands out as the top all-in-one choice for 2025.
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